Megha Murali

As we all know, no media source in the world operates without a certain aim in mind. As a product or rather an expression, the 'fourth estate' is slowly fading and losing its credibility as an independent medium that speaks out on global issues. The media has long been seen as important, patriotic, and trustworthy in India's socioeconomic and political history. However, as TRP has risen and the news environment has become more commercialized in recent years, public faith in the media has eroded, and India's democracy has suffered the most serious blow. The media's embrace of crony capitalism is eroding journalism's profession and ethics. Receiving money or favors from firms, governments, political parties, or significant organizations in exchange for reporting favorable news about them is becoming more widespread in the media. As a result, the truth is kept hidden, producing pain among the people and, ultimately, democracy's failure. The media has been acqui...

Few economic sectors appear to have done well during the Covid19 crisis. The media sector is one of them. The need for knowledge has never been higher, but the amount of time accessible has never been lower. According to Muck Rack Trends, more than 2.6 million articles about coronavirus have been written since the beginning of the year (this figure doubled over the past week).  A webinar was conducted at Identity earlier this week about all aspects of COVID-19 internal and external communication. They had a resoundingly favorable reception and a lot of insightful feedback from participants all throughout the country. During that speech, the current state of the media was a key topic of discussion. With history being written right in front of our eyes, organizations must soothe their concerns about being a part of the COVID-19 story. Almost every news story for the foreseeable future will be interpreted through the lens of this life-changing event. We've never seen such a hunger for...

Culture affects everything we do. This applies to all areas of human life from personal relationships to conducting business abroad. When interacting within our native cultures, culture acts as a framework of understanding. However, when interacting with different cultures this framework no longer applies due to cross cultural differences. The essence of successful advertising is convincing people that a product is meant for them. By purchasing it, they will receive some benefit, whether it be lifestyle, status, convenience or financial. However, when an advertising campaign is taken abroad different values and perceptions as to what enhances status or gives convenience exist. These differences make the original advertising campaign defunct. By way of highlighting areas of cross cultural differences in advertising a few examples shall be examined. McDonald's Corporation is one of the most successful global restaurant chains around the world.Its global success can be attributed to a...

  Blame it on the beginning of the spooky season, but social media users worldwide were in for quite a scare on Monday when Facebook, Instagram and Whatsapp went completely dark due to internal technical outages. The outages left millions refreshing and constantly checking their apps and pages to see if services had been restored. I don't know how many times I switched off my phone and put it on flight mode. For a moment I paused and thought! “What will I do without these apps!”. They have become a part of our life which we can't live without. Our days are now revolving around these apps.  Instagram and Whatsapp are the apps I normally use for communication. Scrolling through instagram and laughing at memes is my favourite thing to do. I usually connect with people in the comment session, we get introduced to different perspectives there. The social media blackout left me thinking, what next. My days had been set up around these apps so much that those  hours made me clea...

 

Individuals bring a number of differences to work. They have a variety of personalities, values, and attitudes. When they enter into organizations, their stable or transient characteristics affect how they behave and perform. Moreover, companies hire people with the expectation that they have certain knowledge, skills, abilities, personalities, and values. Building and cultivating relationships is an integral part of any career strategy. Whether you are a job seeker, manager or entrepreneur, you are in the relationship business. When it comes to building relationships you must start with self knowledge, and that starts with personality. The study of personality is fundamentally about asking: Who am I? I know it sounds cliché, but before you can effectively reach outward to others, you have to be able to look inward. The study of personality provides some great insights into how to do this.   Personality can be tough to define; from the four temperaments of Hippocrates (choleri...