Is media used for political gains?




As we all know, no media source in the world operates without a certain aim in mind. As a product or rather an expression, the 'fourth estate' is slowly fading and losing its credibility as an independent medium that speaks out on global issues.


The media has long been seen as important, patriotic, and trustworthy in India's socioeconomic and political history. However, as TRP has risen and the news environment has become more commercialized in recent years, public faith in the media has eroded, and India's democracy has suffered the most serious blow. The media's embrace of crony capitalism is eroding journalism's profession and ethics. Receiving money or favors from firms, governments, political parties, or significant organizations in exchange for reporting favorable news about them is becoming more widespread in the media. As a result, the truth is kept hidden, producing pain among the people and, ultimately, democracy's failure. The media has been acquiring hidden agreements involving share transfers between media corporations and non-media corporations in exchange for ad space and favorable coverage that is ostensibly "news." The 'paid news syndrome' is a term used to describe this situation.


The situation is not much different in other parts of the world. Take the United States of America, for example. In the United States, the news media and the government are locked in a vicious circle of mutual manipulation, mythmaking, and self-interest. Crises are essential for journalists to dramatize news, and government leaders must appear to be responding to crises. Too often, coordinated fabrications are utilized to create crises rather than genuine ones. The news media and the government have become so entangled in a web of lies that neither can properly govern or give the truth to the public.The government and the news media have devised a scheme to achieve their goals while deceiving the public. Officials feed the media's appetite for drama by inventing crises and staging their answers, so strengthening their own authority and status. It is the job of journalists to expose these lies. Both parties are well aware that the articles are self-serving ruses that do not adequately inform the public about the more sophisticated but dull themes of government policy and activities.


In the perspective of the public, the media is supposed to be independent. It's supposed to be a platform or channel that only broadcasts the truth and nothing but the truth to the people. Unfortunately, we do not have the opportunity to do so right now. Governments and big companies have acquired control of the media, allowing them to influence and control what is transmitted.


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