Megha Murali

Maslow’s hierarchy of needs was proposed by a humanistic psychologist, Abraham Maslow in 1943. He proposed this theory in a paper in Psychological Review entitled “A Theory of Human Motivation”. Further, he subsequently extended the concept by including the observation on human behavior.  In this theory, Maslow relies on physiological terms like self-transcendence, self-actualization, esteem, belongingness, safety, physiological needs. Beginning with first tier being physiological and biological need, which the body needs to survive, such as sleep, food , shelter etc. Here I will site you with the example of Swiggy, the food app which helps me deliver my food to my doorstep, as having great food is a necessity for me. The second tier is the safety needs. Safety according to me is my sanitary pads. They come to my rescue every time my uterus surprise me every month. Sanitary pads is the one thing I always carry around in my bag, as I cannot risk it. The third tier being a sense of b...

 There are millions of advertisements all over the world. Portraying different emotions and feeling, some ads carry a message while others don't. Through this article, I'm going to show 11 emotions that are commonly seen in advertisements. Although hard to explain with words, I am going to take the help of ads. Dharma or righteousness is the first emotion. To explain it further, I have used an ad by Ariel which spreads the message 'Share the Load.' This ad has beautifully captured the equality that has to be shown between a daughter and a son. No matter who, they have to learn to handle the responsibilities at home and #ShareTheLoad. Prema or love is a feeling that everybody is familiar with. A very easy feeling to play with, most of the ad directors use it to showcase their product as one that is filled with love.  Silk by Dairy Milk has forever been a product associated with love and cuteness. Almost all of their use the emotion of love and affection to promote their ...

A PESTEL analysis is a framework to analyse the key factors such as demographic, economic, natural, technological, political and cultural forces that influence an organization from the outside. the analysis is created in such a way that it is flexible so organizations can use it in a variety of situations. After the onset of Covid -19, there is not one person who does not know what a surgical mask is. They are a loose-fitting, disposable device which is worn to create a physical barrier between the mouth and nose of the wearer and potential harm in the immediate environment. Although all surgical masks are set to be a part of the giant umbrella that is face masks, not all face masks are surgical.   1. DEMOGRAPHIC FORCES- Earlier, surgical masks were only worn by people working in hospitals like nurses, surgeons and doctors. But Covid-19 has forced everyone to wear masks and no matter how old you are, you have to wear a mask. Masks do not have a particular demographic to follow as ...

' M e Before You' tells the story of the quirky Louisa Clark, who unfortunately lost her job and is seeking a new one. This is how she crosses paths with Will Traynor, who devastatingly became paralysed after a motorcycle accident.  Traynor turns into a pessimist and no longer finds joy in anything. Louisa enters his life as his new caregiver.  The book wonderfully covers the relationship that blossoms between the two of them.  Jojo Moyes writes in a way that makes you feel connected to the characters and she is powerful enough to make you feel what her characters feel.  She makes you think about what would happen and how you’d feel in that type of situation. She tells us about the mystery that is human nature and how we are happier with certain people around. The story infuses romance into the fact that a person's life can change at any moment.    Although the story has unique circumstances, relatability has crept into the book. The characters are fla...

A blend of folklore and fantasy, director Rahi Anil Barve’s imaginative horror (inspired by Marathi genre writer Narayan Dharap) builds on the mythology of Hastar—a god disgraced for this insatiable greed for wealth and food. However, in the perennially rain-soaked village of Tumbbad, Hastar is revered. Tumbbad is eerie, imaginatively designed, stunningly filmed and well directed. Cinematographer Pankaj Kumar uses close ups and tight frames to simulate claustrophobia. Production designers Nitin Zihani Choudhury and Rakesh Yadav paint pulsating wombs, create dimly lit passages and wild overgrown trees. The stunning visual effects and creepy creature designs complement the art direction. Jesper Kyd’s music underscores the sense of foreboding that laces the entire saga written by Mitesh Shah, Anand Gandhi, Prasad and Barve and carefully edited by Sanyukta Kaza. What the film forsakes in the acting department (with irregular performances), it more than compensates for with visual richness,...