Maslow's Hierarchy of Needs

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Maslow’s hierarchy of needs was proposed by a humanistic psychologist, Abraham Maslow in 1943. He proposed this theory in a paper in Psychological Review entitled “A Theory of Human Motivation”. Further, he subsequently extended the concept by including the observation on human behavior. In this theory, Maslow relies on physiological terms like self-transcendence, self-actualization, esteem, belongingness, safety, physiological needs.




Beginning with first tier being physiological and biological need, which the body needs to survive, such as sleep, food , shelter etc. Here I will site you with the example of Swiggy, the food app which helps me deliver my food to my doorstep, as having great food is a necessity for me.

The second tier is the safety needs. Safety according to me is my sanitary pads. They come to my rescue every time my uterus surprise me every month. Sanitary pads is the one thing I always carry around in my bag, as I cannot risk it.

The third tier being a sense of belongingness or the feeling of being loved. For me the feeling happens with my bed and sheet. Coming home tired, either from a journey or after a long day, sleeping in my Sleepwell mattress, wrapped up in my sheets is the best and there is no other example to state the feeling of being loved other than this relationship of me and my bed!

At the fourth level in Maslow's hierarchy is the need for appreciation and respect. When the needs at the bottom three levels  have been satisfied, the esteem needs begin to play a more prominent role in motivating behavior. At this point, it becomes increasingly important to gain the respect and appreciation of others.  A part of my self esteem has been filled by my car, Ford Fiesta and my self esteem shoots up when I drive my car.  

At the very peak of Maslow's hierarchy are the self-actualization needs. Self-actualization is the ability to become the best version of oneself and of course, we all hold different values, desires and capacities. The product that provides me with this feeling is my Maybelline lipstick. which ever brand lipsticks come and go, but this company tops my list and wearing it gives me confidence. As a result, self-actualization will manifest itself differently in different people.

This is my understanding of the products at each tier of "Maslow's Hierarchy of Needs". The product may differ in each individual.


Source cited

https://www.verywellmind.com/what-is-maslows-hierarchy-of-needs-4136760

 

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