An Analysis on the basis of Porter's Generic Strategies and Competition Analysis Framework

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 1. E-Commerce Brands


2. Indian Startups

3. Telecom Services Brands
4. FMCG Brands
5. Media Brands
What's shown above is an analysis of the brands with respect to the competition analysis framework. Next, let's analyze these brands on the basis of Porter's Generic Strategies.

Porter's Generic Strategies has four segments: 1. Cost Leadership, Differentiation, Cost Focus, and Differentiation Focus. 

Coming to the E-commerce brands shown above, Flipkart has the cost leadership. Flipkart has the highest amount of capital and a lot to use to develop their brand. The segment of differentiation comes along with Nykaa. It is one of the first beauty apps to be launched. It has a variety of products for consumers to choose from. It also has many sales every now and then. Cost focus can be seen in both Myntra and Nykaa. They have products that are light on the pockets, but still of good quality. While all three of these follow differentiation focus, it does not hold a major position in the current market scenario. 

In the telecom services brands, I have taken above, Jio has taken the cost leadership. With Reliance backing them and giving it all the capital it needs, Jio can develop and upgrade how much ever it wants to. Airtel, BSNL, and Jio all fall in the segment of differentiation. The Cost Focus segment is adopted by Airtel. They do their best to save money accordingly. All three brands can be a part of the differentiation focus. 

Moving on to the brands that are Indian startups, Unacademy has the cost leadership. With a less amount of money, they have formed a loyal and huge set of customers. Swiggy closely tails Unacademy. Nykaa again takes up the segment of differentiation. Cost focus can be seen both in Swiggy and Nykaa. Both of them try to give the best at the lowest cost. Differentiation focus again moves to Unacademy.

Among the FMCG brands, Nestle has grabbed the cost leadership. All three brands have some sort of differentiation and cost focus going on. All these brands also almost have the same differentiation focus strategy. 

In media brands, it's understood that Netflix has the cost leadership. It has a lot of capital and numerous investors as well. There is no limit to think about the range Netflix can develop in the coming years. All three brands have their own differentiation strategies that they follow. They all follow the differentiation focus too. Cost focus can more or less be seen in Star India and MTV. 





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